Providing gardening services is the new trend and a thriving business that attracts many new and young entrepreneurs year after year. In the U.S, records show that nearly 500,000 businesses are operating in this field with an annual growth of 3.5% and generate around $70 billion in revenues. These stats will surely encourage you to start your own gardening services business. Now, to win potential clients and make sure that you are prepared to face your rivals, you need to have a clear marketing strategy. So here are some tips on how to advertise gardening services.
Establish a Brand for your Business
It is significant to have proper recognition of your business even if it’s just limited to a small field. People should be able to recognize the work you have done.
So, how will people start recognizing your gardening services? A lot of ideas are available. But before you start anything, make sure to have a nice logo that best represents your business. This is the first step that you need to do before dwelling on other steps on how to advertise gardening services. Remember that people and potential customers will firstly look for your logo. If they are not impressed by it, chances are, they won’t trust your new venture.
Always remember that a creative logo design is the best way to make good first impressions on potential customers. It will pitch your works as something they would like to put their trust. Bear in mind that the logo will appear on all of your products, services, and other marketing strategies. This is one of the guaranteed ways for people to recognize your business. Once these customers remember you, they will undoubtedly refer your company to anyone in need of similar services.
Ways on How to Advertise Gardening Services
The Power of Social Networking and Social Media
There is no doubt that social media is the most powerful tool when it comes to advertisements. These kinds of ads can deliver positive outcomes. You may want to set up your own YouTube channel that links to your website with do-it-yourself videos offering gardening tips. Creating a Facebook page and providing daily or weekly tips for your followers will also help boost your business. You’ll have to gather followers by socially reaching out to your Facebook audience. You can also volunteer to give presentations or tutorials in your local community or join a meetup group for gardeners to meet residents and potential customers.
Create a Website for your Services
Smart entrepreneurs use websites nowadays to convert visitors into customers. The website is not just a site to display some images and text, but it is the place where your potential customers can look into information related to your business. It is good to have a nice webpage design as a tool to entice visitors into customers of your services. Make sure to project an image of trustworthy gardening services on your website, and don’t forget to state who you are and what specific services you provide.
Yellow Pages (YP) Ads
If you are looking for a maintenance-free advertising vehicle that never closes, then list your business on www.yellowpages.com or now known as YP. This listing service has more than 80 million people who visit their site, and over 20 million businesses are listed.
Use Business Cards
Business cards are the best way to advertise at a very low cost. Those little rectangles of paper will not only serve as your calling card, but they will also remind potential customers that you’re just a once call away.
Once you have your newly-printed business cards with you, it is time to get them to the masses. You should set aside a few hours a week to distribute your cards and make sure to wear your company shirt or any presentable attire that would make you look qualified and professional.
Fliers are simple to create and also cheap to produce. Like your business cards, fliers can be distributed publicly and can be reproduced quickly in a print shop. These can be placed under car wipers in parking lots of posted on bulletin boards at the supermarket or can be distributed door to door. Another wise tip is to staple a business card to your flier since people are more likely to file business cards for future reference.
Another best way on how to advertise gardening services is distributing brochures. Brochures give you more capacity to talk about your services. Plus, they’re versatile. You can distribute them at home garden shows or mail them to your prospects or display them at home and your garden shop.
Aside from being the most inexpensive, the word-of-mouth praises the most potent advertising vehicle at your disposal. With WOM, you do not have to do anything special to have this kind of freebie in public. All you have to do is to perform and do your job to the best of your ability. After that, you can expect people to say favorable things about you and your commitment to satisfy the customer.
Advertise Before the Peak Season
Do not wait for the peak season to start. If you do, then you will be behind other businesses that have launched their marketing ahead of the season. Try to be the first one to reach out to customers by using advertisements. As they see your ads regularly, a lot of them will surely ask for your services.
However, your ads and visuals should be impressive, so it would be better to hire a graphic designer or experienced professionals who can create amazing visuals that would stand out. This way, you can build a good impression.
Thousands of established businesses are already operating in commercial and residential gardening services, and many more new competitors aspire to make it big in this field. So, make sure that you are ready to face your business competitors in the market.
To win potential customers, you need a precise marketing strategy. Make a comprehensive your niche and competition. You need to consider a lot of aspects to make sure your gardening services appeal to the market. We hope that this article gave you some tips on how to advertise gardening services. Good luck! Get more tips on gardening services.